Privacy Policy and Terms of Service

Plain-English Summary

This plain-English summery is meant to provide a general summary of our Terms of Service and Privacy Policy. The complete policy is included below.

Please note: Guide to Philly is written in the United States, hosted in the United States, and is intended for audiences in the United States. However, recent changes to European privacy laws (known as the General Data Protection Regulation or GDPR) require us to share how we use data in operation of our sites.

Furthermore, the adoption of AB-375, the so-called California Consumer Privacy Act (CCPA), has changed Internet access for residents of the State of California in the United States.  If interested, California Residents may further view our CCPA Compliance Policy.  Please note:  These special restrictions to Internet access only apply to residents of California.

As travel writers and website publishers, we may or may not use data provided through third-party service providers such as analytics software, ad network, social media pages/profiles, and through our mailing list.

At no time do we have access to your personal data, unless you voluntarily provide it (such as voluntarily subscribing to our e-mail list, voluntarily commenting on our website, or voluntarily engaging on social media). Our personal access to your data is minimal, but these third-party services may use your data via your profiles, cookies, location, etc. in order to operate – most all of which is transmitted automatically purely because you are on this site (this would be true just about everywhere online).

But as we believe in full disclosure, we want to dive into greater detail on how data from these services is used on our sites.

Use of Personal Data

To put it simply, we do not require registration for you to use our site. You are free to use our site and read our articles without submitting your name, email, mailing address, or other personal information to us at all.

If we were to pass you on the street tomorrow, we’d have no way of knowing you were on our site unless you made an effort to tell us so by emailing, talking to us on social media, etc.

However, we do use 3rd party programs which do track some data including demographics and cookies that we want to outline below. As mentioned above, virtually all websites use services like these – not just us! That’s how the Internet works.

1) We use analytics software to monitor our site performance and growth and we do have access to ancillary data about each visitor (Examples: Google Analytics and StatCounter).
The data we have access to here can be read roughly as follows:
“Someone from [IP hosted by Company A] in [City/State] came to our site from [a Pinterest pin] on [date]. They viewed article X, then Y, and then Z. They were on an iPad and spent 15 minutes on our site.”
At no point in time do we know your name, address, email, phone number, or other comparable information from sources above.

If you comment on a blog post, we will see the information you voluntarily submit (i.e., name, e-mail address) as well as your IP address. We do not use this data beyond having access to it. You will not be signed up for further notifications unless you check the boxes below the comment area to opt-in for further emails.

We only share broad demographic data when speaking to partners, and only personally use the data to provide a better user experience for you over time.

2) We may use a third-party advertising network (Examples: Google AdSense or Mediavine) that deliver image-based ads to you in part based on our site’s content, your demographics (see #1 above), and your web usage (via cookies saved on your device from other websites you have visited). We do not receive any data from our ad network regarding this, and we do not know what ads are explicitly delivered to you at any time.

3) We use 3rd party social media networks (Examples: Facebook, Twitter, Instagram, and others) and a mailing list service (ConvertKit). To use these features of our site you must explicitly opt-in by liking a social media profile or submitting your email address. Links and sign up forms for these are available on our site, but they are not required for use.

By opting in, we may have access to your name, email address, and other associated data based on the individual site’s policies. We do not use personal data (name, email, mailing address, phone number) in any capacity beyond its intended use (i.e. delivering newsletters to subscribers).

4) We may participate in third-party party affiliate programs (Examples: Amazon as well as travel, tourism, hotel, and related websites, etc.) that may track referral data once you leave our site.

Much like how we can see that someone clicked a link to Amazon from our site (noted in #1 above), these sites can see that we referred you to them and may track this based on their own specific data policies.

Through the affiliate relationship, these sites may send some data back to us over time (such as how many total clicks we’ve sent, what pages/links have resulted in sales, products sold, product cost, timestamp, etc.). We keep this data separate from our general analytics (see #1) at this time. To put it simply, we can see when users leave our site, and we can see when we’ve made sales, but we do not attempt to connect the two on the user level at this time. At no time is this information identifiable to an individual person.

Right to Be Forgotten

Pursuant to privacy regulations, you have the right to be forgotten on the sites you visit. If you are following Guide to Philly on social media or via our newsletter, you can unsubscribe or unfollow at any time, for any reason. You can remove cookies by clearing your browser history at any time. We do not use your names/emails or data associated with any specific individual outside of their designated third-party party services as noted above.

If you would like us to remove any further data, please email us and we’ll be happy to discuss our data policies further and see if we have any further data that can be removed. But please note that by emailing us to discuss this, you have to tell us more data about yourself than we typically have access to in the first place.

If you have any questions regarding how we use data on our sites, please email us at mail@guidetophilly.com

Advertising Disclosure

This blog accepts forms of advertising, sponsorship, paid insertions, affiliate marketing links or other forms of compensation. This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the topics covered or posts made in this blog, but not the ultimate content. The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog may receive compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Terms and Conditions

1. TERMS
By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trademark law.

2. USE LICENSE
a. Permission is granted to temporarily download one copy of the materials (information or software) on Guide to Philly web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
i. modify or copy the materials, including text and photography;
ii. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
iii. attempt to decompile or reverse engineer any software contained on the Guide to Philly web site;
iv. remove any copyright or other proprietary notations from the materials; or
v. transfer the materials to another person or “mirror” the materials on any other web server.
b. This license shall automatically terminate if you violate any of these restrictions and may be terminated by LL-Squared LLC or Guide to Philly at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. DISCLAIMER
The materials on Guide to Philly web site are provided “as is”. LL-Squared LLC, the owner and publisher of Guide to Philly, makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, LL-Squared LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

4. LIMITATIONS
In no event shall LL-Squared LLC or its suppliers or partners be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on the Guide to Philly site, even if LL-Squared LLC or a Guide to Philly website authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. REVISIONS AND ERRATA
The materials appearing on the Guide to Philly web site could include technical, typographical, or photographic errors. LL-Squared LLC does not warrant that any of the materials on its web site are accurate, complete, or current. LL-Squared LLC may make changes to the materials contained on its web site at any time without notice. However, LL-Squared LLC does not make any commitments or assurances to update the materials.

6. LINKS
LL-Squared LLC has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by LL-Squared LLC or Guide to Philly of the site. Use of any such linked web site is at the user’s own risk.

7. SITE TERMS OF USE MODIFICATIONS
LL-Squared LLC and the Guide to Philly website may revise these terms of use for its web site at any time without notice. By using this website you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. GOVERNING LAW
Any claim relating to LL-Squared LLC and the Guide to Philly web site shall be governed by the laws of the Commonwealth of Pennsylvania without regard to its conflict of law provisions.

Privacy Policy

9. PRIVACY POLICY
Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.
• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
• We will only retain personal information as long as necessary for the fulfillment of those purposes.
• We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
• Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
• We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
• We will make readily available to customers information about our policies and practices relating to the management of personal information.

10. COMMITMENT TO CHILDREN’S PRIVACY
Protecting the privacy of children is important to us. For that reason, we do not collect or maintain information on our site from those we know are under 18. No part of our site is structured to attract anyone under 18 years age.

11. DATA COLLECTION
LL-Squared LLC may employ the use of cookies and web beacons on the Guide to Philly website. A cookie is a small text file containing information that a web site transfers to your computer for record keeping purposes. We may use cookies to analyze traffic patterns on our site. A web beacon is a transparent, 1-pixel image in .gif format that helps us collect data about visitors viewing a web page — for example, to count the number of visitors to a page or to deliver a cookie to visitors’ browsers when they view that page. We may use web beacons on this site from time to time for these and other purposes.

Cookies and web beacons cannot give us access to your computer or to information beyond what you provide to us. Disabling cookies in your browser will prevent us from using cookies or web beacons to collect data about your visit to our site, but you will still be able to view the publicly available information on our web site. Most web browsers automatically accept cookies. Consult your browser’s manual or online help if you want information on restricting or disabling the browser’s handling of cookies. If you are using a shared computer and you have cookies turned on, be sure to log off when you finish.

We also collect personal data (e.g., names, e-mail address and IP addresses) on a voluntary basis when you initiate a specific action on our web site (e.g., commenting on a specific blog post or opting-in to our newsletter). Such actions are completely voluntary on your part.

12.  THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
Residents of the State of California in the United States of America may have additional rights and responsibilities, as well as face additional limitations in using the Internet.  Residents of California may read our Do Not Sell My Information/CCPA Compliance page for more information about how law AB-375 may pertain to them.

13. ADVERTISING PARTNERS
The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  • Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  • Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  • Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  • LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  • RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  • District M. You may find District M’s privacy policy through this link.
  • YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  • The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  • Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  • AppNexus. You may find the AppNexus privacy policy through this link.
  • OpenX. You may find OpenX’s privacy policy through this link.
  • Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  • TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  • Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  • Sovrn. You may find Sovrn’s privacy policy through this link.
  • GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  • Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  • MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestap information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  • RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  • Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  • 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  • Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

14. THIRD-PARTY PARTNERS
We use third-party advertising companies to serve ads and collect information when users visit our site. These companies may collect and use information about your visits to this and other websites in order to provide advertisements on our site, other websites and other forms of media, such as mobile apps, about goods and services that may be of interest to you, and to understand how users respond to advertising on our website and other websites. These companies may collect this information using technologies such as cookies and pixels. We may also share personal information such as your email address in hashed non-human readable form with these advertising companies. If you would like more information about this practice and to know your choices about not having this information used by these companies, check out http://www.networkadvertising.org/managing/opt_out.asp.

LL-Squared LLC and the Guide to Philly web site is a participant in the Amazon.com Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. If you purchase something through one of these links, LL-Squared LLC and the Guide to Philly web site may receive a small commission at no extra cost to you.

Effective: February 10, 2020
Updated: May 29, 2020